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<mediaobject>
  <imageobject>
    <imagedata fileref="figures/eiffeltower.eps" format="EPS"/>
  </imageobject>
  <imageobject>
    <imagedata fileref="figures/eiffeltower.png" format="PNG"/>
  </imageobject>
  <textobject>
    <phrase>The Eiffel Tower</phrase>
  </textobject>
  <caption>
   <para>Designed by Gustave Eiffel in 1889, The Eiffel Tower is one of the
most widely recognized buildings in the world.
</para>
  </caption>
</mediaobject>