File: ReferrerAttributionTest.php

package info (click to toggle)
matomo 5.8.0-1
  • links: PTS, VCS
  • area: main
  • in suites: sid
  • size: 95,068 kB
  • sloc: php: 289,425; xml: 127,249; javascript: 112,130; python: 202; sh: 178; makefile: 20; sql: 10
file content (418 lines) | stat: -rw-r--r-- 18,995 bytes parent folder | download
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
<?php

/**
 * Matomo - free/libre analytics platform
 *
 * @link    https://matomo.org
 * @license https://www.gnu.org/licenses/gpl-3.0.html GPL v3 or later
 */

namespace Piwik\Plugins\Referrers\tests\Integration;

use Piwik\Common;
use Piwik\Db;
use Piwik\Plugins\SitesManager\API as SitesManagerAPI;
use Piwik\Tests\Framework\Fixture;
use Piwik\Tests\Framework\TestCase\IntegrationTestCase;
use Piwik\Tests\Framework\TestingEnvironmentVariables;

/**
 * @group Referrers
 * @group ReferrerAttribution
 * @group Plugins
 */
class ReferrerAttributionTest extends IntegrationTestCase
{
    public static $directEntryReferrer = [
        'siteUrl' => '',
        'referrerUrl' => '',
        'referrerName' => '',
        'referrerKeyword' => '',
        'referrerType' => Common::REFERRER_TYPE_DIRECT_ENTRY,
        'attributionCookieValues' => [],
    ];

    public static $websiteReferrer = [
        'siteUrl' => 'https://de.wikipedia.org/',
        'referrerUrl' => 'https://de.wikipedia.org/wiki/Matomo',
        'referrerName' => 'de.wikipedia.org',
        'referrerKeyword' => '',
        'referrerType' => Common::REFERRER_TYPE_WEBSITE,
        'attributionCookieValues' => ['_ref' => 'https://de.wikipedia.org/wiki/Matomo'],
    ];

    public static $websiteReferrer2 = [
        'siteUrl' => 'https://payment.provider.info/',
        'referrerUrl' => 'https://payment.provider.info/success',
        'referrerName' => 'payment.provider.info',
        'referrerKeyword' => '',
        'referrerType' => Common::REFERRER_TYPE_WEBSITE,
        'attributionCookieValues' => ['_ref' => 'https://payment.provider.info/success'],
    ];

    public static $searchEngineReferrer = [
        'siteUrl' => 'https://www.google.com/',
        'referrerUrl' => 'https://www.google.com/search?q=matomo',
        'referrerName' => 'Google',
        'referrerKeyword' => 'matomo',
        'referrerType' => Common::REFERRER_TYPE_SEARCH_ENGINE,
        'attributionCookieValues' => ['_ref' => 'https://www.google.com/search?q=matomo'],
    ];

    public static $searchEngineReferrer2 = [
        'siteUrl' => 'https://www.bing.com/',
        'referrerUrl' => 'https://www.bing.com/search?q=matomo',
        'referrerName' => 'Bing',
        'referrerKeyword' => 'matomo',
        'referrerType' => Common::REFERRER_TYPE_SEARCH_ENGINE,
        'attributionCookieValues' => ['_ref' => 'https://www.bing.com/search?q=matomo'],
    ];

    public static $socialNetworkReferrer = [
        'siteUrl' => 'https://twitter.com/',
        'referrerUrl' => 'https://twitter.com/matomo_org',
        'referrerName' => 'Twitter',
        'referrerKeyword' => '',
        'referrerType' => Common::REFERRER_TYPE_SOCIAL_NETWORK,
        'attributionCookieValues' => ['_ref' => 'https://twitter.com/matomo_org'],
    ];

    public static $socialNetworkReferrer2 = [
        'siteUrl' => 'https://l.instagram.com/',
        'referrerUrl' => 'https://l.instagram.com/?u=https%3A%2F%2Fexample.com%2Fexample.com',
        'referrerName' => 'Instagram',
        'referrerKeyword' => '',
        'referrerType' => Common::REFERRER_TYPE_SOCIAL_NETWORK,
        'attributionCookieValues' => ['_ref' => 'https://l.instagram.com/?u=https%3A%2F%2Fexample.com%2Fexample.com'],
    ];

    public static $AIAssistantReferrer = [
        'siteUrl'                 => 'https://chatgpt.com/',
        'referrerUrl'             => 'https://chatgpt.com/',
        'referrerName'            => 'ChatGPT',
        'referrerKeyword'         => '',
        'referrerType' => Common::REFERRER_TYPE_AI_ASSISTANT,
        'attributionCookieValues' => ['_ref' => 'https://chatgpt.com/'],
    ];

    public static $AIAssistantReferrer2 = [
        'siteUrl'            => '',
        'referrerUrl'        => '',
        'campaignParameters' => 'utm_source=chatgpt.com',
        'referrerName'       => 'ChatGPT',
        'referrerKeyword'    => '',
        'referrerType' => Common::REFERRER_TYPE_AI_ASSISTANT,
        'attributionCookieValues' => [],
    ];

    public static $campaignReferrer = [
        'siteUrl' => 'https://some.external.page/',
        'referrerUrl' => 'https://some.external.page/referrer',
        'campaignParameters' => 'pk_campaign=Campaign%20Name&pk_kwd=Campaign%20Keyword',
        'referrerName' => 'campaign name',
        'referrerKeyword' => 'campaign keyword',
        'referrerType' => Common::REFERRER_TYPE_CAMPAIGN,
        'attributionCookieValues' => [
            '_rcn' => 'Campaign Name',
            '_rck' => 'Campaign Keyword',
        ],
    ];

    public static $campaignReferrer2 = [
        'siteUrl' => 'https://some.other.page/',
        'referrerUrl' => 'https://some.other.page/path',
        'campaignParameters' => 'pk_campaign=Another%20Name&pk_kwd=Another%20Keyword',
        'referrerName' => 'another name',
        'referrerKeyword' => 'another keyword',
        'referrerType' => Common::REFERRER_TYPE_CAMPAIGN,
        'attributionCookieValues' => [
            '_rcn' => 'Another Name',
            '_rck' => 'Another Keyword',
        ],
    ];

    /**
     * @dataProvider getReferrerAttributionUsingLastReferrerTestCases
     */
    public function testReferrerAttributionUsingLastReferrer(
        array $initialReferrer,
        ?array $initialReferrerAttributionCookieValues,
        array $secondReferrer,
        ?array $referrerAttributionCookieValuesAfterReturn,
        bool $createNewVisitWhenWebsiteReferrerChanges,
        bool $addSecondReferrerAsSiteUrl,
        bool $createNewVisitWhenCampaignChanges
    ) {
        $env = new TestingEnvironmentVariables();
        $env->overrideConfig('Tracker', 'create_new_visit_when_website_referrer_changes', (int) $createNewVisitWhenWebsiteReferrerChanges);
        $env->overrideConfig('Tracker', 'create_new_visit_when_campaign_changes', (int) $createNewVisitWhenCampaignChanges);
        $env->save();

        $idSite = Fixture::createWebsite('2020-01-01 02:00:00', true, 'test', 'https://matomo.org/');

        if ($addSecondReferrerAsSiteUrl) {
            SitesManagerAPI::getInstance()->addSiteAliasUrls($idSite, $secondReferrer['siteUrl']);
        }

        $tracker = Fixture::getTracker($idSite, '2020-01-01 05:00:00');

        $referrerAttributionCookieValues = $initialReferrerAttributionCookieValues
            ? $initialReferrerAttributionCookieValues['attributionCookieValues']
            : [];

        // Visitor enters page
        $tracker->setUrlReferrer($initialReferrer['referrerUrl']);
        // attach referrer attribution cookie values if any
        $this->setReferrerAttributionCookieValuesToTracker($tracker, $referrerAttributionCookieValues);
        $url = 'https://matomo.org/';
        if (isset($initialReferrer['campaignParameters'])) {
            $url .= '?' . $initialReferrer['campaignParameters'];
        }
        $tracker->setUrl($url);
        Fixture::checkResponse($tracker->doTrackPageView('Home'));

        // check that the visit is attributed correctly
        $this->assertVisitReferrers([$this->buildVisit(1, 1, $initialReferrer)]);

        if ($referrerAttributionCookieValuesAfterReturn) {
            $referrerAttributionCookieValues = $referrerAttributionCookieValuesAfterReturn['attributionCookieValues'];
        }

        // Now the visitor returns from a service
        $tracker->setForceVisitDateTime('2020-01-01 05:04:38');
        // attach referrer attribution cookie values if any
        $this->setReferrerAttributionCookieValuesToTracker($tracker, $referrerAttributionCookieValues);
        $tracker->setUrlReferrer($secondReferrer['referrerUrl']);
        $url = 'https://matomo.org/order/payed?paymentid=1337';
        if (isset($secondReferrer['campaignParameters'])) {
            $url .= '&' . $secondReferrer['campaignParameters'];
        }
        $tracker->setUrl($url);
        Fixture::checkResponse($tracker->doTrackPageView('Order payed'));

        $shouldCreateNewVisit = false;

        $visitReferrer = $initialReferrer;

        if (
            $secondReferrer['referrerType'] === Common::REFERRER_TYPE_CAMPAIGN
            && $createNewVisitWhenCampaignChanges === true
            && $initialReferrer['referrerType'] !== Common::REFERRER_TYPE_DIRECT_ENTRY
        ) {
            $visitReferrer = $secondReferrer;
            $shouldCreateNewVisit = true;
        } elseif (
            $secondReferrer['referrerType'] === Common::REFERRER_TYPE_WEBSITE
            && $createNewVisitWhenWebsiteReferrerChanges === true
            && $addSecondReferrerAsSiteUrl === false
        ) {
            $shouldCreateNewVisit = true;
            $visitReferrer = $secondReferrer;
        } elseif (
            $initialReferrer['referrerType'] === Common::REFERRER_TYPE_DIRECT_ENTRY
            && $addSecondReferrerAsSiteUrl === false
        ) {
            $visitReferrer = $secondReferrer;
        }

        // check visits and referrers are attributed correctly
        if ($shouldCreateNewVisit) {
            $this->assertVisitReferrers([
                                            $this->buildVisit(1, 1, $initialReferrer),
                                            $this->buildVisit(2, 1, $visitReferrer),
                                        ]);
        } else {
            $this->assertVisitReferrers([$this->buildVisit(1, 2, $visitReferrer)]);
        }

        // Track an ecommerce conversion
        $tracker->setForceVisitDateTime('2020-01-01 05:05:38');
        // attach referrer attribution cookie values if any
        $this->setReferrerAttributionCookieValuesToTracker($tracker, $referrerAttributionCookieValues);
        Fixture::checkResponse($tracker->doTrackEcommerceOrder('TestingOrder', 124.5));

        // check that conversion is attributed correctly
        if (
            $referrerAttributionCookieValuesAfterReturn !== null
            && $referrerAttributionCookieValuesAfterReturn['referrerType'] === Common::REFERRER_TYPE_CAMPAIGN
        ) {
            // if campaign was provided through cookie this will always be used
            $conversionReferrer = $referrerAttributionCookieValuesAfterReturn;
        } elseif ($visitReferrer['referrerType'] === Common::REFERRER_TYPE_CAMPAIGN) {
            // if campaign is referrer of current visit use this
            $conversionReferrer = $visitReferrer;
        } elseif (
            $referrerAttributionCookieValuesAfterReturn !== null
            && !(
                $referrerAttributionCookieValuesAfterReturn === $secondReferrer
                && ($addSecondReferrerAsSiteUrl || empty($secondReferrer['siteUrl']))
            )
        ) {
            // The conversion will be attributed to the last value of the attribution cookie (if the host of this referrer wasn't added to the site urls)
            $conversionReferrer = $referrerAttributionCookieValuesAfterReturn;
        } else {
            $conversionReferrer = $visitReferrer;
        }

        $this->assertConversionReferrers([$this->buildConversion($shouldCreateNewVisit ? 2 : 1, $conversionReferrer)]);
    }

    public function getReferrerAttributionUsingLastReferrerTestCases(): iterable
    {
        $possibleFirstReferrers = [
            self::$directEntryReferrer,
            self::$websiteReferrer,
            self::$searchEngineReferrer,
            self::$socialNetworkReferrer,
            self::$AIAssistantReferrer,
            self::$campaignReferrer,
        ];

        $possibleSecondReferrers = [
            self::$directEntryReferrer,
            self::$websiteReferrer2,
            self::$searchEngineReferrer2,
            self::$socialNetworkReferrer2,
            self::$AIAssistantReferrer2,
            self::$campaignReferrer2,
        ];

        $dataSet = 1;

        foreach ([false, true] as $createNewVisitWhenCampaignChanges) {
            foreach ([false, true] as $keepReferrerAttributionCookieOnChange) {
                foreach ([false, true] as $useReferrerAttributionCookie) {
                    foreach ([false, true] as $addSecondReferrerAsSiteUrl) {
                        foreach ([false, true] as $createNewVisitWhenWebsiteReferrerChanges) {
                            foreach ($possibleFirstReferrers as $firstReferrer) {
                                foreach ($possibleSecondReferrers as $secondReferrer) {
                                    if (
                                        false === $useReferrerAttributionCookie
                                        && true === $keepReferrerAttributionCookieOnChange
                                    ) {
                                        // skip tests (updating attribution cookie doesn't make sense if they are not used)
                                        continue;
                                    }

                                    if (
                                        (
                                            Common::REFERRER_TYPE_DIRECT_ENTRY === $secondReferrer['referrerType']
                                            || Common::REFERRER_TYPE_CAMPAIGN === $secondReferrer['referrerType']
                                        )
                                        && (
                                            true === $addSecondReferrerAsSiteUrl
                                            || true === $keepReferrerAttributionCookieOnChange
                                        )
                                    ) {
                                        // skip tests, adding host of direct entry or campaign has no effect
                                        continue;
                                    }

                                    if (true === $addSecondReferrerAsSiteUrl && empty($secondReferrer['siteUrl'])) {
                                        // skip tests, adding host, that is not provided has no effect (ChatGPT referrer with utm_source param only)
                                        continue;
                                    }

                                    $initialReferrerAttributionCookieValues = $referrerAttributionCookieValuesAfterReturn = null;

                                    if (true === $useReferrerAttributionCookie) {
                                        $initialReferrerAttributionCookieValues = $firstReferrer;

                                        // when first referrer is direct, but we are using attribution cookies we use an attribution cookie set from previous visit
                                        if (Common::REFERRER_TYPE_DIRECT_ENTRY === $firstReferrer['referrerType']) {
                                            $initialReferrerAttributionCookieValues = self::$searchEngineReferrer;
                                        }

                                        // keep attribution cookie values from first visit by default
                                        $referrerAttributionCookieValuesAfterReturn = $initialReferrerAttributionCookieValues;

                                        if (
                                            !$keepReferrerAttributionCookieOnChange
                                            && Common::REFERRER_TYPE_DIRECT_ENTRY !== $secondReferrer['referrerType']
                                        ) {
                                            $referrerAttributionCookieValuesAfterReturn = $secondReferrer;
                                        }
                                    }

                                    yield "#$dataSet: createNewVisitWhenWebsiteReferrerChanges: " . (int)$createNewVisitWhenWebsiteReferrerChanges . " | " .
                                        "addSecondReferrerAsSiteUrl: " . (int)$addSecondReferrerAsSiteUrl . " | " .
                                        "useReferrerAttributionCookie: " . (int)$useReferrerAttributionCookie . " | " .
                                        "keepReferrerAttributionCookieOnChange: " . (int)$keepReferrerAttributionCookieOnChange . " | " .
                                        "createNewVisitWhenCampaignChanges: " . (int)$createNewVisitWhenCampaignChanges . " | " .
                                        "firstReferrer: {$firstReferrer['referrerType']} | " .
                                        "secondReferrer: {$secondReferrer['referrerType']} "
                                    => [
                                        $firstReferrer,
                                        $initialReferrerAttributionCookieValues,
                                        $secondReferrer,
                                        $referrerAttributionCookieValuesAfterReturn,
                                        $createNewVisitWhenWebsiteReferrerChanges,
                                        $addSecondReferrerAsSiteUrl,
                                        $createNewVisitWhenCampaignChanges,
                                    ];

                                    $dataSet++;
                                }
                            }
                        }
                    }
                }
            }
        }
    }

    private function setReferrerAttributionCookieValuesToTracker(\MatomoTracker $tracker, array $cookieValues): void
    {
        foreach ($cookieValues as $key => $value) {
            $tracker->setCustomTrackingParameter($key, $value);
        }
    }

    private function buildVisit($idVisit, $numActions, $referrer): array
    {
        return  [
            'idvisit' => $idVisit,
            'visit_total_actions' => $numActions,
            'referer_type' => $referrer['referrerType'],
            'referer_name' => $referrer['referrerName'],
            'referer_keyword' => $referrer['referrerKeyword'],
            'referer_url' => $referrer['referrerUrl'],
        ];
    }

    private function buildConversion($idVisit, $referrer): array
    {
        return  [
            'idvisit' => $idVisit,
            'referer_type' => $referrer['referrerType'],
            'referer_name' => $referrer['referrerName'],
            'referer_keyword' => $referrer['referrerKeyword'],
        ];
    }

    private function assertVisitReferrers($expectedVisits): void
    {
        self::assertEquals($expectedVisits, $this->getVisitReferrers());
    }

    private function assertConversionReferrers($expectedConversions): void
    {
        self::assertEquals($expectedConversions, $this->getConversionReferrers());
    }

    private function getVisitReferrers()
    {
        return Db::fetchAll('SELECT idvisit, visit_total_actions, referer_type, referer_name, referer_keyword, referer_url FROM ' . Common::prefixTable('log_visit'));
    }

    private function getConversionReferrers()
    {
        return Db::fetchAll('SELECT idvisit, referer_type, referer_name, referer_keyword FROM ' . Common::prefixTable('log_conversion'));
    }

    protected static function configureFixture($fixture)
    {
        parent::configureFixture($fixture);
        $fixture->createSuperUser = true;
    }
}