First off, this did not go over well with our family as a cereal but DID win them over as a Snack mix.  I don't know what the kids were expecting but they didn't like it in milk.  The cereal is no worse than their fave, Bite Sized Chocolate Mini-wheats, so I'm not going to get all self-righteous about the added sugar and all the chocoalte here.  I will say it was a little odd to feel the squish of soft chocolate in your mouth when mixed with the milk.  Rather than toss something that tasted good out, we switched modes and mixed this with rice chex, mini pretzels, unsalted almonds, sunflower seeds and then the KRAVE.  It became a family Snack Fave almost immeditaely.<br /><br />I wish we had a few boxes to try this with so we used coupons and sales to buy some locally and try it again as a SNack with different mixed in non-sugary items.  It seems that no matter what we mixed this with, the Krave was just the right amount of chocolate (loads!) to balance out unsweetened cereals in snack mixes along with some healthy nuts for protein and unsaturated fats.  The key, for us, is portioning. Our family would eat this handful after handful as a mixed snack if we let them so we have to pre-portion it out in reusable tubs with lids.  it goes in lunch boxes and comes out in place of Microwave pocorn when watching a movie.<br /><br />I'd like to see Krave branck out the way that Chex cereals has and offer this in healthy snack bags or better yet, post some snack recipes on their website.  We'll buy it!  The chocolate is creamy and not heard, kinda like Lindt choclate centers while the shell is crunchy like a cereal ought to be.  If you don't mind that in your bowl with milk; you'll love Krave.<br /><br />UPDATE 4/27/12:  When we have seen this on sale and with coupons, we have bought it several times to add to one of the types of Snack Mix we make up by the gallons and store in the old 5 gallon Popcorn tins we've gotten as gifts at Xmas from family.  We put the mix in indivdial, re-usable serving baggies where possible so the kids can just grab one and we know exactly how many calories they've gotten and from what.  The Krave may be a sugary cereal but that melty chocolate middle makes it a good addition to whole grain, unsweetened ingredients such as rolled oats, roasted nuts, Soy nuts and other unsalted crunchies.  it's really all about balance.