This coffee, packed in the new VUE format for Keurig Vue machines, is absolutely a clone of coffee you can buy at (ahem) certain donut shops that are found all over the US. Which shop? Well, if you are in New England, you call those ubiquitous shops by a nickname that rhymes with "BUNKIES."<br /><br />The VUE cup is a #5 plastic sieve-like cup, with an insert of coffee filter, well packed with your favorite blend of coffee for the Keurig and topped with the foil seal. It pops into the Keurig Vue, and you have a choice of regular or strong on the touch screen. After you are finished brewing, you can remove the VUE cup and pull off the foil. The coffee and filter pull out as a unit (if you don't tear or puncture it) and you can recycle the #5 plastic cup if your local recycling takes them. The foil sometimes wants to tear and spill coffee all over, so if you are doing this at your office, do it over a waste paper basket. I would compost the coffee and filter, except that the foil is not compostable and not easily removable; I suppose after it cooled, I could do a very messy job of pulling away the foil and dumping the grounds into my compost bucket. Beware if you are trying to dispose of this right after you brew; it is a bit warm on the finger. I didn't burn myself, but it wasn't exactly pleasant, either.<br /><br />BACK to the coffee, how did it taste? I gave it a good lashing of evaporated milk and some sugar and by George, it tasted exactly like light ("regular" to you New Englanders) donut shop coffee. I tried some black before I adulterated it and it was a bit woody and bitter. It's a medium roast, no burnt taste and a medium dark amber color, not the greenish-black dense color of say, a Sumatra.<br /><br />If you choose 6 oz rather than standard 80z, you get a brew that is rather like European coffee (German, to be specific.) I set it on "6oz" and "strong" and I had a cup that was very similar to Tschibo, Eduscho, Jacob Kroenung, or Dallmayr, all typical German coffees. Rather good, in fact. Not aromatic, but very smooth and stood up to a few Tbs of evaporated milk and just a touch of sugar. This is a somewhat sweet blend, so it seems to reject more than a little sugar, unless you love sugary-sweet coffee. I assume there is a good amount of Central American coffee in this blend as the Germans favor Guatemalan.<br /><br />If you have a Keurig VUE and you like donut shop coffee, this is surprisingly exact. I believe it is one of the most popular blends sold by Keurig coffee cup makers, and I can see why. It's not the coffee I prefer (my absolute fave is Papua New Guinea) but it's absolutely spot-on if that's your preferred java. I knocked off a star, not for the taste, which is absolutely as advertised, but for the cups, which are frankly a pain to accomplish the vaunted recycling and which are pretty pricey compared to the current K-cups. However, they say landfills are seeing an onslaught of those white cups, so ultimately, recycling Keurig cups is a good thing in my opinion. I just find it a bit messy to do it and worry if, in a busy office, the chance of grounds all over the counter is going to discourage the very act the cups are trying to achieve.