I apologize in advance for being so enthusiastic. After you try this rice you will understand and appreciate where I am coming from. This is far and away the best rice I have ever had. This rice will totally spoil you. It is unlike any other rice you have ever had. All other rice is just rice. Come to think if it, all other rice just impersonates rice, and miserably. This the supreme king of rice. No other rice is like this rice. Cr&egrave;me de la cr&egrave;me. I have been eating it for years. Over ten at least. It is a bit pricy, but well worth it. It has a delicious, delicate and mild, but nutty like flavor that makes you just want to eat more. You'll feel like you don't even need anything else. Garnish it with something if you must. And you will want to eat it all the time. So prepare yourself. You can easily get carried away with this stuff. Even better, it has an absolutely wonderful, aromatic smell that is really a unique joy and will stimulate your desire eat it. In fact, you will probably want to cook it just to smell it in your kitchen after the first time. Then you will want to have your friends, neighbors and relatives over so they can experience it, smell it, taste it! I know I did. After your first experience you will become a Texmati Rice evangelist and want to tell everyone, and make it for everyone you know or at least get them some if they don't get their own so they won't experience life in such a state of depravation by not knowing RICE. I could not believe the wonderful smell of my kitchen when I cooked it. I said what is that. I have to do this again and often just for that effect. I have told many people about this rice and usually mention it at the check out counter, about how superb it is and that it is the best rice I have ever tasted. Cook up a cup or two and it makes the kitchen smell wonderful, just like it tastes. People will comment. I don't eat it all the time, but I would if I could. I wish I could buy it in twenty, fifty, or 100 pound bags. I would. I eat a pretty standard American diet. I like (long, brown and white) rice, but I don't eat rice all the time. This is an excellent product you can buy on faith. This is perfected rice made perfect. I see little way to improve rice over this. Easy to make in rice cooker or microwave or stove top pot. Just follow directions for perfect rice. This is THE rice to serve when entertaining. The organic variety is good too, almost as good, but I think the plain white had a slight edge over it. You might not notice, though, unless you compared. I like them both. I like these better then the other varieties. The brown is good but does not have the same described qualities of taste and smell. It beats any other Jasmine or Basmati rice on the market. Other Basmati's just don't stand up as tall. The flavor is not there. And why would you want to eat sticky rice unless you have no taste buds or are from Asia and grew up on the stuff, in which case I understand. If you favor very bland rice or have very delicate Asian taste buds then ok. You don't need soy sauce on this rice. In fact that would be a barbaric act for sure, but go ahead if you must. This is rice to taste for its own sake. This is THE RICE. Everything else is just rice substitute, ersatz rice, after this rice. I have found nothing that compares, even a close second on the market. Since this is a patented hybrid, I doubt I will. Get it! Try it! Enjoy! Don't wait. You won't regret it. P.S., in the Army we had a really great LRRP meal called 'Beef with Rice and Onions'. It was a freeze dried thing and very hard to come by. Mountain House I think was the contractor. It beat all C's by ten klicks. The freeze dried short white rice in it did not compare, but this is one of my favorite things to recreate with this rice. I have an incredible tri-tip recipe and this rice is just the ticket to go with it. BTW - my votes: best regular soy sauce - Kimlan by far. Tamari - San-J Low Sodium.